After graduating from Parsons The New School for Design and working as a web designer for a New York fashion marketing company,
I launched the web marketing firm “booplan inc.” in Tokyo and offered consulting and production services in both branding and marketing.
During that time I had to carry my laptop and documents around in a bag with me each and every day.
I searched for the perfect bag, but could not find one suitable for my specific needs.
Despite living in an era that has developed advanced manufacturing technology and where you can 3D print an object from anywhere in the world,
I feel that today’s bags experience problems with weight, functionality, and poor ease of use.
The fact that pollution from the chemicals used in the leather tanning process are constantly causing damage and having such a negative impact on child health,
especially in areas in emerging countries with a prosperous leather industry, also became an incentive for my research into new materials.
I also founded “BLUE FOR TOHOKU”, which is an NPO for aiding reconstruction after the Great East Japan Earthquake,
where we specifically aid orphanages in the disaster area. Through this work, my awareness of environmental and animal protection was further increased,
and although I searched for a bag that did not use animal hide, I was unable to find one that was still functional or elegant.
When I shared my thoughts many people had the same feelings as I did and lent me their cooperation,
which eventually led to me launching FUMIKODA as a new choice for women who demand both functional and elegant bags that are environmentally friendly. Fumi Koda
Founder of FUMIKODA
Fumi Koda may be a new name in the world of fashion, but she is no stranger to it.
After graduating from Parsons School of design in New York,
she took her passion in the direction of web design and worked as the Art Director for a digital marketing firm in the city that designed websites for large named brands.
After a few years of working in New York, Fumi decided to return to Tokyo and found her own company, Booplan inc, a web marketing firm.
There she used her experience to offer clients unique corporate branding, website design, system architecture, web design and consulting.
Within the IT world Fumi continued to excel, organizing the “Nakameguro Salon” a seminar uniting people in IT and creative industries and publishing her first book,
“There is No Need for a Pocket Notebook - Information Management Technique in the Age of Social Media”.
The 2011 Tohoku Earthquake left a great mark on the people of Japan, including Fumi Koda. With a group of friends, she decided to found “BLUE FOR TOHOKU”,
a non-profit organization created to support the reconstruction of the towns and people affected by the earthquake. As one of the Board of Directors,
she carries out the duty to provide support for the orphans who were left behind after the tragedy.
In 2014 she took the position of the Deputy Chairperson of Business Challenges Committee of General Incorporated Association of Kanazawa New Business Council.
Now after writing her 2nd book, “Introduction to Social Media for the Adult User” Fumi has decided to focus her talents on supporting
her fellow business women by creating a line of bags that focuses on their needs and desires.